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Cider

Dec 2020 - Present

Social Media Strategist

  • Conducted weekly analysis on Cider's Social media accounts to further build on our social media strategies and help grow our accounts through data.

  • Re-strategized Cider’s Pintrest account to incorporate product tags with traceable utm links in order to track conversion rates.

  • Grew Pinterest account to gain over 1.5 million in monthly engagement and audience impressions.

  • Worked within an Instagram team to stay on top of trends and curate images from product shoots across social media platforms.

Dec 2020 - Present

Social Media Team Lead 

  • Created weekly schedules and calendars for team members to abide by and stay organized.

  • Led 8 team members in bi-weekly meetings to brainstorm ideas for the content calendar and review and re-strategize previous content based on analytics.

  • Led weekly Team meetings with global content team to help facilitate and communicate new ideas to execute on Tiktok and Instagram campaigns surrounding new drops.

Dec 2020 - Present

Content Creator

  • Produced 3-6 pieces of original content to support Cider’s TikTok channel, centering around styling and video trends.

  • Edited and re-formated raw footage from product shoots to fit tiktok and reels trends.

TikTok

Intern for Mayor Slyvester Turner for the city of Houston

St. Thomas Episcopal School                                                                                                                             

Dec 2019- Present 

Influencer

  • Worked on brand campaigns with notable brands such as Amazon, SavageXFenty, H&M, Parade,Target, TOMs, Skims, Vegamour, Poshmark, ThreadUP, Ban Deodorant, Lancome, Spoiled Child, St.Ives, Hello Fresh, Bumble and IMVU.

  • Amassed over 400,000 followers on Tiktok and 19K on Instagram organically through posting fashion, styling, DIY, and lifestyle videos.

 June 2019-Aug 2019

Campaign Intern

  • Canvassed Houston neighborhoods to rally for mayor Sylvester Turner.

  • Collaborated with teammates to plan out routes and strategize various ways to raise morale.

  • helped creating flyers to send out to community members during meetings and rallies

After School Care Teacher  

  • Supervised and tutored children from grades 1-8 in after school care.

  • created timesheets and schedules for students to abide by in their time at afterschool care

    Jan 2018- Aug 2020

Resume

Education

2015-2019

B.S. Biology

University of Houston

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Skills
& Expertise

  • Microsoft Excel, Mircosoft Word

  • Later, Dash Hudson, Tribe

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